Itching can be a sign of allergies (food or environment) or fleas.
Allergies - many dogs are allergic to the fillers in the foods that they eat. Corn and beef are big allergens in food these days. Try formulas that have rice, potato, duck, venison or chicken as the main ingredients and watch how your pug reacts to this after using it for a few weeks. if one food doesn't seem to work try another or consult with your veterinarian.
Fleas - check around your pugs tail base for flea dirt (little black specs), if you see this then your pug has "flea bite dermatitis" (allergy to flea bites). You can get some great product ideas under the "how do I tell if my pug has fleas" question
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