The pug's curled tail takes a few months to develop after it is born. So if your puppy is still young all you have to do is wait, it will come.
An adult pug will loose that tail curl if it becomes scared or loses confidence. The curl will return in a short matter of time if this the issue.
If your pugs' tail remains uncurled for more then just a few hours, you should seek the advice of your veterinarian as your pug may not be feeling well.
A happy pug tail is a curled pug tail.
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